ESQA Campaign Proposal

As I have a lot of interest in content creating and branding, I decided to choose to develop a campaign project proposal for an Indonesian beauty brand, ESQA Cosmetics. The campaign project proposed is specially designed to celebrate International Rights Day on October 10. It is developed with the intention to emphasize the brand's "vegan" and "cruelty-free" feature.

Below is the mood board concept for the proposed campaign idea. The mood board portrayed the spirited and dreamy approach for the upcoming campaign. The color palette selected will be the main color guidance for this promotional campaign. These colors deliver a warm yet graceful presentation.

The campaign collaterals idea for the brand's website and Instagram.

ESQA Web Banner idea

Instagram Ads idea

The proposed campaign also came up with a special edition collection, consisting of eyeshadow palette and liquid lip cream. The packaging of the special edition collection is designed to suit the campaign concept.

Special Edition Collection