Instagram Feed Layout Plan for SCIPAPROCK

In this portfolio, I practice my creativity skills and decided to create an Instagram feeds layout plan for SCISSOR PAPER ROCK.

Scissor Paper Rock is an Indonesian bag brand that offers unique statement bag. Scissor Paper Rock provides bags with several materials, such as leather and plastic with their trademark Japanese writing style. The collection mostly comes in black and is unisex, so it can be used by anyone.

The current Instagram feeds of the brand are neat and minimalist. SCIPAPROCK often repost images of their customers or product pictures in white background. However, I thought it will be better to create a distinct Instagram feeds that suits the brand's personality. Here I play a lot with neutral color images and background. I incorporate other colors on several posts to make the feeds look more eye-catching yet in a subtle way. I also add the brand's Quarantune playlist to the Instagram posts to gain engagement with the customers other than product pictures only.

Please do check them out: @scipaprock

Instagram feeds design:

Instagram feed mockup on the phone:

Scissor Paper Rock's current Instagram feeds:

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Image Reference:

instagram.com/scipaprock/

scipaprock.com