sTYLING iGSTORY cONTENT FOR sicca

I developed this portfolio by combining both of the career paths that I aim to take in the future, Content Strategist, and Fashion Styling.

SICCA is an Indonesian fashion brand based in Surabaya. The designs are inspired by beautiful destinations. For this collection, SICCA took inspiration from Saint Tropez, a coastal town on the French Riviera. SICCA often incorporates a feminine silhouette, puffy sleeves, ruffles, and flowy fabrics.

In this project, I create an Instagram story idea for SICCA. The aim of the project is to engage with customers by giving interesting styling tips for the #SICCABABES squad, customers of SICCA. Other Indonesian brands' products are used with the intention to support fellow local businesses. The designs are kept simple and dainty to suit SICCA's brand personality. The colors used are taken from SICCA's corporate color.

Please do check their Instagram out: @officialsicca

IGStory Design:

IGstory Mockup:

---

Image reference:

SICCA dress: instagram.com/officialsicca/

VAIA Vanka Heels: loveandflair.com/products/vanka-soft-pink-heels

MADE DIFFERENT CO: id.madedifferent.co/collections/bracelets/products/ophelia-cubic-bracelet-silver

Headband: instagram.com/byhesterphang/

JOSVLI Bag: loveandflair.com/products/oscar-crocodile-ivory-with-ballerina-long-strap-in-lilac-crocodile-snow

ELGRA Maria Earrings: loveandflair.com/products/maria-stud-earrings

YUBI Fynn Sandals: loveandflair.com/products/fynn-white-sandal