TRESNA: Kamini f/w19

TRESNA is a brand developed for the Fashion Marketing Project assignment.

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ABOUT THE BRAND

TRESNA is well anchored with the passion of supporting the social changes in Indonesia. The brand strives in promoting social justice and commits in helping those who are less fortunate to bring joy to the social environment. The concept of social concern in Indonesia will be delivered by incorporating the elements of young, bold and fun to each collection.

KAMINI F/W 19

The collection "KAMINI", was based on the mother's affection. The term "KAMINI" was derived from a Sanskrit word, which means "affectionate woman". In this collection, the brand would like to remind the potential customers of the mother figure. Their white lies that they speak out in order to make us happy. The warmth hugs and kisses that are able to make us feel like there is no other place felt like home other than this.

KAMINI moodboard

The collection theme was translated in the form of prints of texts and images on the garments. The prints were taken in a sarcastic manner to create a fun yet powerful statement. Elements such as chunky metal zippers and bulky buckles were also involved to create a rough appearance.

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Stylist Audrey Clarissa [@audreyclarissaa]

Photographer Alita Claudia [@vveekend101]

Assistant Photographer Arizha [@arizhard]

Videographer Andhito Dewantoro [@dethograph]

Make-up artist Audrey Clarissa [@makeupbyacw]

Hair-do Tracy Salon [@tracysalon]