Web design: lilac&aster

A project for an Indonesian Ready-to-Wear label, LILAC & ASTER ( @lilacandaster ).

LILAC & ASTER is an Indonesian fashion label established by Iola Neysa, focusing on lavish detailing on each of its pieces which is inspired by flowers, specifically the native flowers of Indonesia. The label's vision is to provide women with distinctively beautiful pieces that infuse a definite "soul" to enliven their elegance.

The brand started solely by retailing through Instagram and has no website. The brand is considering to continue their journey further. With this opportunity, I was given the opportunity to design their future website. I included the brand color and used the brand's selected font. The simple yet elegant aesthetic was adopted to suit the brand's identity.