Essential Skills to be a great marketer

My dream to be a marketing/content strategist has become stronger and stronger. However, this job is considered challenging to execute successfully. Based on MarketingProfs, only 35% of B2C marketers can effectively create a content marketing strategy. It became the reason for brands to be investing in hiring content strategists.

There are several skills that I must obtain To achieve this career before diving into the job opening. After researching, here are some of the soft skills that I reckoned to be very important to be honed to surpass the competition.

Analytical skills

As a content strategist, one needs the ability to analyze moving trends in the marketing data and summarize conclusions, which is later interpreted and apply to a greater insight into the consumers’ behavior. This insight helps to develop an effective marketing strategy that might impact positively. These analytical skills can vary from being capable of creating, arranging, and understanding the performances of social media campaigns, lead management systems, Google Analytics, and many more.

Curiosity

To undergo the first skills without burden, future marketers need to have curiosity. As marketing and trends are continuously changing, a marketer needs to be interested, passionate, and hungry to gain more knowledge about the new marketing insights. According to Forbes, when asking a question or curious about something, it forces you to listen to an answer that might educate us. The desire to learn more is the skill elements searched by the eyes of potential employers.

Adaptability

As mentioned previously, the industry is continuously evolving. To be a successful marketer, we need to adapt to the changes in the relevant industry. Therefore, the result of these skills to better meet the customer’s needs and prospects.

Moreover, it is not uncommon for someone to be working across different job roles in the creative industry, especially in the early career stages. Those who cultivate an adaptable and flexible working ethics will contribute to the most effective work prioritization.

Here are the skills that I feel I need to consider and sharpened. These skills are very common yet hard to be applied. Nevertheless, I will create a habit that will develop these three soft skills traits to achieve my future career as a marketing/content strategist. I am very optimistic; I can enhance my skills to be a successful marketer.

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9 Essential Soft Skills for Digital Marketers. Retrieved 7 September 2020, from https://digitalmarketinginstitute.com/blog/9-essential-soft-skills-for-digital-marketers

Key Skills to Work in Digital Marketing | SkillsYouNeed. Retrieved 7 September 2020, from https://www.skillsyouneed.com/rhubarb/soft-skills-digital-marketing.html

Council, F. (2017). Council Post: 14 Soft Skills To Cultivate To Become A Better Marketer. Retrieved 7 September 2020, from https://www.forbes.com/sites/forbescommunicationscouncil/2017/05/26/14-soft-skills-to-cultivate-to-become-a-better-marketer/#1b75156fd6d3