Career Research: Marketing Strategist Insight

I have always loved playing with Photoshop since the first time I started to learn using it. It was when I was still in elementary school. During my Diploma year, I realized my love and passion for creating visual designs began to flourish even more. My formal lecturers also see my potential in the field. One of them told me that I could work as a marketing strategist, who handles marketing content, social media, campaign, etc. Since then, I have always wanted to be a marketing strategist.

Image reference: wizadvisors.com

However, what does marketing strategist do?

A marketing strategist's duties are to advertise, promote, and plan marketing programs to generate the market's interest in a product or service. They tend to work with a lot of departments, including art directors, sales agents, and the financial team, to discuss budgeting, marketing plan, and the selection of advertising media.

Marketing strategists need to plan campaigns and evaluate the websites' look and feel for the campaigns or layouts. They also need to do research studies to analyze and further understand the business's customer and market opportunities. They may also develop pricing strategies that are suitable for the targeted customers.

What is a marketing strategist responsible for?

After researching, there is no definite role of marketing strategist as it is all largely depends on the company that hires us. However, there are daily responsibilities that generally marketing strategist is responsible for doing. The key responsibilities are:

Planning marketing strategy

They must investigate the competitors' marketing strategy and identify the opportunities to benchmark or get into the gaps. Marketing strategist needs to set great strategies that use tools and channels, such as emails, social media, and pain media. Identifying the development of digital technology also helps to enhance the marketing strategy and choices of media.

SEO

Marketing strategists must analyze web traffic and identify any opportunities to improve SEO and boost revenues. They are responsible for managing inbound marketing, pay-per-click, AdWords, and other SEO strategies. The final aim that they want to achieve is to drive more traffic and impact the online market activity by building SEO-optimized content.

Brand Management

In terms of brand management, marketing strategist needs to implement various frameworks to build the brand's equity and value. They continually evaluate the brand or company's compatibility with the strategic objectives and recognize the marketing communication tools that would be most successful by providing unique value propositions for the brand.

How to become a marketing strategist?

Education

A bachelor's degree is required and mostly preferred for the position to work as a marketing strategist. Relevant courses such as marketing, consumer behavior, market research, sales and finance, communication, and technology, are crucial to be learned and adopted.

Related Work Experience

Companies typically look for those who have excellent work experience in advertising, marketing, promotion, or sales, as the position requires someone with skills. Also, taking and completing an internship during the school year can help the future career path.

The information above gives some general insight into marketing strategists, responsibilities, and education/experience requirements that companies usually look from future marketing strategists. I realized that being a marketing strategist is not only about creating visuals but must do analytic, writing, and calculations too. Although I still lack in many parts, I am optimized to learn more about being a marketing strategist and enhancing my skills to achieve my future career goals.

---

Reference

Here's How To Become A Marketing Strategist In 2020. (2020). Retrieved 28 August 2020, from https://www.zippia.com/marketing-strategist-jobs/

How to become a Digital Marketing Strategist | GetSmarter Blog. (2019). Retrieved 25 August 2020, from https://www.getsmarter.com/blog/career-advice/digital-marketing-strategist-career-path-profile/