5 Need-to-Know Sustainable Fashion Brands From Indonesia

Audrey Clarissa
Feb 29, 2020
3 min read

Updated: Jun 13, 2020

The fashion industry has become a major factor in producing too much waste that may affect climate change in our globe. This Industry has produced tons of fabric waste each and every second and may contribute to further industrial water and land pollution. Particularly for fast-fashion, the life cycles of garments produced are very short and causing more and more wastes to pile up.

This tragedy can no longer be ignored. For that reason, fashion brands are starting to advocate the ethical lifestyle and slow-fashion movement by offering sustainable goods, urging the consumers to value and respect the environment, and the purchases.

With the dream to be a future fashion stylist, I would also like to apply this concern in my styling by using more sustainable fashion items to encourage people to adopt this slow-fashion movement. So, if you are here as one of the ethical consumers or starting to be more ethical you won't want to miss these 5 sustainable Indonesian brands that contribute in saving the planet while being stylish at the same time.

ree — Shrit by Imaji Studio | source: instagram.com/imaji.studio

Imaji Studio

Imaji Studio offers fashion goods that focus on incorporating traditional and natural aspects. The brand uses only natural dyes and hand-woven fabrics made from plants and trees originated in Indonesia. They work with the local craftsmen to experiment and produce beautiful and fresh looking patterns. The label offers contemporary clothing and fashion accessories for men and women, with a touch of homegrown heritage. Imaji Studio’s products can be purchased at TheFThing, the Goods Dept, and BOBOBOBO.

Instagram: @imaji.studio

Website: imajistudio.co

ree — COSMOS Collection | source: instagram.com/imaji.studio

ree — Imaji Studio x Cub Club | source: instagram.com/imaji.studio

Sukkha Citta

The brand “Sukkha Citta” was established by Dennica Flesch with the commitment of empowering the local artisans in Indonesia. For this reason, the brand developed a #MadeRIght campaign that provides these over 50 local artisans in Java and Flores with a living wage, as well as encourages environmentally sustainable practices and preserve heritage through production of contemporary reinterpretations. Today, the brand has managed to raise the artisan’s profits by 40% and also established 4 craft schools, Rumah Sukkha Citta by 2020.

Instagram: @sukkhacitta

Website: sukkhacitta.com

ree — Dennica Flesch with the local artisans in Rumah Sukkha Citta | source: sukkhacitta.com

ree — Seribu Bunga Outer by Sukkha Citta | source: sukkhacitta.com

ree — Asmara Abigail in Sukkha Citta | source: instagram.com/sukkhacitta

ree — source: instagram.com/seratuskapas

Seratus Kapas

Founded in 2015, Seratus Kapas offer simple design clothing made from natural fabrics, such as raw cotton and/or linen. These fabrics treated with either pre-washed or dyeing processes with natural dyes that are safer for the environment. The brand pays extra attention to the individual characteristics of the delicate fabrics in order to ensure that it is properly used in the right manner and is not ruined during the manufacturing process.

Instagram: @seratuskapas

Website: seratuskapas.com

ree — Artisans making Seratus Kapas' pieces | source: instagram.com/seratuskapas

Seratus Kapas' collection | Source: seratuskapas.com

Kana Goods

Kana Goods is a sustainable fashion brand that produces clothing made out of natural materials in plant-based indigo dyes and contemporary handwritten batik. Besides that, Kana Goods produces design clothing with loose-fitting and can fit both men and women with the thought of reducing excess textile waste. The brand strives to raise environmental issues awareness by highlighting the value of its goods.

Instagram: @kanagoods

Website: kanagoods.com

Products of Kana Goods | Source: kanagoods.com

ree — Source: instagram.com/getejewelry_

Environmental Jewelry

Just like the name, this Bandung-based brand emphasizes and specializes in creating sustainable jewelry made up of unique material - dry rice grain. These rice grains are then painted in soft colors to mimic the appearance of crystals and are placed on rings, bracelets, earrings, and necklaces, making it look exquisite and gorgeous statement pieces that complete your whole look.

Instagram: @getjewelry_